Last Updated: September 21, 2026
Profit Max ("Profit Max," "we," "us," or "our") is a Shopify application offered by Hypersonix ("Hypersonix"). This Privacy Policy explains how we collect, use, disclose, retain, and protect information when Shopify merchants install or use the Profit Max application.
Profit Max connects with a merchant's Shopify store to analyze relevant commerce signals and provide profit-focused insights, alerts, and recommended actions.
1. Information We Collect
When you install and use Profit Max, we may receive information from your Shopify account through Shopify's APIs based on the permissions you grant to the application.
Shopify Store Data
Depending on the features you use, this may include:
- Store name, Shopify store ID, domain, and basic store information
- Product, variant, SKU, category, and catalog information
- Product pricing and historical pricing information
- Inventory levels and inventory-related information
- Order and sales information
- Discounts, promotions, and related transaction information
- Revenue, margin, and other commerce performance information
- Order aggregate information
- Other Shopify data required to provide the features of Profit Max
Profit Max is designed to access only the information reasonably necessary to provide its functionality.
Information You Provide to Us
We may also collect information that you or members of your organization provide directly, including:
- Name
- Business email address
- Company information
- Account preferences and configurations
- Support requests and communications
- Feedback provided about Profit Max
Usage and Technical Information
When you use Profit Max, we may automatically collect certain technical information, including:
- IP address
- Browser and device information
- Application activity
- Login and authentication information
- Error and diagnostic logs
- Usage information relating to features within Profit Max
We use this information to operate, secure, maintain, and improve the application.
2. How We Use Information
We may use information collected through Profit Max to:
- Connect Profit Max with your Shopify store
- Analyze relevant Shopify commerce signals
- Identify margin leaks, pricing opportunities, inventory risks, demand changes, and other business opportunities
- Generate AI-powered insights, alerts, summaries, and recommended next actions
- Provide reports and performance information
- Configure and personalize the application for your store
- Maintain, troubleshoot, and secure Profit Max
- Provide customer support
- Understand how merchants use the application
- Improve the performance and functionality of Profit Max
- Comply with applicable legal and regulatory requirements
We process Shopify data only for purposes consistent with providing and supporting Profit Max and other purposes described in this Privacy Policy.
3. Artificial Intelligence and Automated Processing
Profit Max uses artificial intelligence and analytical technologies to evaluate commerce information and generate insights and recommendations.
These technologies may process product, pricing, inventory, order, sales, promotion, and other relevant store information to identify opportunities or risks.
Profit Max does not use merchant Shopify data to train general-purpose artificial intelligence models.
Recommendations generated by Profit Max remain subject to merchant review and control.
Where third-party artificial intelligence or technology providers are used to process information on our behalf, they are engaged as service providers or subprocessors subject to appropriate contractual and data protection requirements.
4. How We Share Information
We may disclose information to service providers that help us provide and operate Profit Max, including providers of:
- Cloud infrastructure and hosting
- Data storage and processing
- Analytics and monitoring
- Authentication and security
- Artificial intelligence and machine learning services
- Customer support and communications
These providers may process information only as necessary to provide services to us and subject to applicable contractual obligations.
We may also disclose information where required by law, legal process, regulatory requirements, or to protect the rights, security, and integrity of Profit Max, Hypersonix, our merchants, or others.
We do not sell Shopify merchant or customer personal information.
We do not use Shopify customer personal information for third-party advertising.
5. Data Retention
We retain information only for as long as reasonably necessary to:
- Provide Profit Max
- Maintain appropriate business and security records
- Meet contractual obligations
- Comply with legal requirements
- Resolve disputes and enforce agreements
When a merchant uninstalls Profit Max, we retain applicable Shopify store data for up to 30 days, after which the data is deleted or anonymized in accordance with our data retention procedures and Shopify privacy requirements, unless a longer retention period is required by applicable law or contractual obligations.
Specific retention periods may vary depending on the type of data and applicable legal or contractual requirements.
6. Shopify Privacy and Data Requests
Shopify provides mechanisms through which merchants and their customers can exercise certain privacy rights.
Where applicable, Profit Max processes Shopify privacy requests relating to:
- Requests to access customer information
- Requests to delete or redact customer information
- Requests to delete or redact store information following app uninstallation
We respond to applicable Shopify privacy requests in accordance with Shopify requirements and applicable privacy laws.
Merchants or customers may also contact us using the information provided in the Contact Us section below.
7. Your Privacy Rights
Depending on where you are located, you may have certain rights regarding your personal information, including the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of personal information
- Restrict or object to certain processing
- Request portability of certain information
- Withdraw consent where processing is based on consent
- Submit a complaint to an applicable data protection authority
These rights may be subject to exceptions and limitations under applicable law.
To submit a privacy request, contact us at [privacy email address].
8. International Data Transfers
Profit Max and its service providers may process information in countries other than the country in which you or your business are located.
Where required by applicable law, we use appropriate safeguards for international transfers of personal information, including applicable contractual or legal transfer mechanisms.
9. Data Security
We maintain reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
10. Children's Privacy
Profit Max is a business application intended for Shopify merchants and is not directed to children.
We do not knowingly collect personal information directly from children through the Profit Max application.
11. Third-Party Services and Shopify
Profit Max operates in connection with Shopify. Shopify's collection and processing of information is governed by Shopify's own privacy policies and terms.
This Privacy Policy applies to information processed by Profit Max and Hypersonix and does not govern Shopify's independent processing activities.
We use established third-party data infrastructure and AI service providers, including data lake services such as Snowflake and Databricks, as well as AI and large language model (LLM) API services such as Google Gemini.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to Profit Max, our data practices, applicable laws, or regulatory requirements.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. Where required by law, we will provide additional notice regarding material changes.
13. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, please contact:
Hypersonix
Email: profitmax_support@hypersonix.ai
Website: https://hypersonix.ai